What is the character limit

for Title and Description Meta Tags in Google?


I am experiencing this for one of my projects. I optimized the meta title and description to the optimal length, 65 characters for meta title and 156 characters for description. When I searched my keywords on Google I have seen that google added some extra texts to the end of the title tag. And there were a total 75 characters in the title tag. Some of my keywords ranks have fallen significantly after the update in the title tag. Don’t understand what’s going on.

So there are a lot of forums that talk about character limits in your title and description meta tags. The truth is that it isn’t actually a character limit as much as it is a pixel limit. You can technically add as much content as you want to your title and description but after a certain point Google will add the etc. three dots behind your content.

The stand answer is 65 characters for your title and 156 characters for your description. However since February of 2017 many users have seen an increase in the character limits for the title tag. You won’t get penalized for using too long of title tags but if Google thinks you need that much room to cover your topic it will probably only show you for keyword phrases using your entire title.

My suggestion would be to try and keep your title down to the 65 character limit even if Google allows for more. You are still going to need to focus on quality and nobody wants to read a lot before deciding if your content is worth the click. Keep it simple and to the point and don’t worry too much about how long everything is.

Not Sure Where to Start?

get free help from our various online resources

I publish new content constantly through my blog, podcast, book and university. Whenever new content is updated I will share it through my weekly newsletter. Sign up for free notifications below:

Subscribe

Books $13

The little book on digital marketing is my series written for the do-it-yourself company handling their own digital marketing. My hope is that you will see terrific results by doing what we do every day in our own marketing firm.

View Books


FREE Blog

Each week I add insights to the blog on various new digital marketing topics. SEO changes constantly and its important to stay on top of all the updates if you plan to be competitive. The blog will contain my most up to date tips related to digital marketing and SEO.

View Blog


FREE Podcast

Each week I record a podcasts in multiple formats. Each month we have interviews, radio hours and quick tips from the world of SEO and online marketing. All of the content is free and will help you grow your business marketing to the next level.

View Episodes


FREE Tools

We are now publishing tools for our users to download for free. These range from SEO tools to general user experience tools. Check out some of our latest releases below:

Tools


University $290

Later in 2017 I will be launching my online university for businesses who want to keep SEO in-house. We will include copies of all books in The Little Book on Digital Marketing Series, a login to our online video classes, and 1 hour of consulting with a specialist each month to review your work and progress.