Content without SEO is an Empty Promise


 

We take on clients all the time who have been throwing their content down the bottomless well that is the Internet. They’re frustrated because they’ve been producing original content consistently, but it’s failing to yield the leads that content marketing articles have told them would emerge if they just followed the “content is king” strategy.

What we find is that many of these businesses have failed to develop a content distribution strategy to accompany all the blogging. Without it, your content is like an empty promise.

Fulfilling the Promise of Your Content

Did you know there are 400 hours of content uploaded to YouTube every minute? There are another 2.7 million WordPress posts every single day. Without a distribution strategy, your content will get lost in all this noise.

The first step toward developing a content distribution strategy is to determine if you’re sending the right content out into the world. Ask yourself the following questions:

Once you’ve done all you can to make good content – better – then it’s time to look at a few techniques to help promote it.

Three Ideas for Using Paid Media to Promote Your Content

You can’t just use organic strategies to fulfill your content strategy. We recommend using paid media to improve the results. Creating solid engaging content, and using email to distribute it is simply a good start. But you should also consider some pay-to-play options that will enhance your efforts. Here are some ideas:

If you couple great content with these suggestions, you will start to flip the balance between throwing your content down an empty hole, and using it to fully convert “looky loo’s” into loyal customers.

If you’d like some more SEO tips, check out The Little Book on Digital Marketing.