How Long Does it Take Google

to Account for your Backlinks in your Search Ranking?

Our website has a decent amount of backlinks – over 50. At least a dozen or so are very trustworthy links with a high-ranking page authority. Moz is only recognizing about a dozen of them, leaving off some of what should be the highest-ranking backlinks. How long does it take Google to recognize all the links pointing towards your site? Doesn’t seem like it’s happening or we’d get a lot more search traffic. Is this a typical issue people in SEO face?

Backlinks as you probably know are very helpful in telling search engines what your site is about and in essence giving it a vote up. If you have backlinks coming in from multiple related websites that have a decent authority, the chances are you will rank pretty well.

There are also a lot of tools out there to help you see which sites are linking to you. I almost never find a tool that has every link built indexed in it but I have found by using multiple tools I can get a better idea of which sites have the links and which ones don’t.


In order my favorite tools to see when links are indexed can be found below:

Google Search Console: Once your site is verified you can see what sites are linking in. Some are helpful and others aren’t. I use this one first to see what the total links are and if we should disavow any of the bad ones.

Ahrefs: Ahrefs does a completely separate crawl from Google which is helpful to get sort of a second opinion on what links are coming in. I use them to track my backlinks and backlinks of competitors.

SEM Rush: I use these guys for reporting mostly but they have a nice backlink detector that tells me how things are going as well. They are a little pricey but their reporting is very nice.

In the end if you have links coming in, they will only count if they are sites that Google crawls regularly. You may be able to get links easily from some sites but chances are they won’t hold a lot of authority like the much more difficult to come by links. Play it safe and create good content that others will want to index naturally on their sites creating backlinks that will get picked up over time.

Not Sure Where to Start?

get free help from our various online resources

I publish new content constantly through my blog, podcast, book and university. Whenever new content is updated I will share it through my weekly newsletter. Sign up for free notifications below:


Books $13

The little book on digital marketing is my series written for the do-it-yourself company handling their own digital marketing. My hope is that you will see terrific results by doing what we do every day in our own marketing firm.

View Books


Each week I add insights to the blog on various new digital marketing topics. SEO changes constantly and its important to stay on top of all the updates if you plan to be competitive. The blog will contain my most up to date tips related to digital marketing and SEO.

View Blog

FREE Podcast

Each week I record a podcasts in multiple formats. Each month we have interviews, radio hours and quick tips from the world of SEO and online marketing. All of the content is free and will help you grow your business marketing to the next level.

View Episodes

FREE Tools

We are now publishing tools for our users to download for free. These range from SEO tools to general user experience tools. Check out some of our latest releases below:


University $290

Later in 2017 I will be launching my online university for businesses who want to keep SEO in-house. We will include copies of all books in The Little Book on Digital Marketing Series, a login to our online video classes, and 1 hour of consulting with a specialist each month to review your work and progress.