What is SEO

Not Considered To Be?

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I hear a lot of terms: PPC, SEM, SEO etc. used interchangeably. My question is what SEO does not include?

Great question! SEO is Search Engine Optimization. That means it covers the optimizing of sites to rank in search engines naturally. So PPC which stands for Pay Per Click would not count since that is a paid service not natural. SEM or Search Engine Marketing is a broad term covering all search engine marketing natural and paid so again not included. Any natural work that is done to help a website show up naturally in a search engine falls under the realm of SEO. Anything else that is paid is not.

Mark Jackson wrote a great post in search engine watch about SEO not being a One-Trick Pony. Said Mark:

More often, you are engaging in an omni-channel approach to building authority, strategically developing content, technical stuff, and optimizing conversion rates as much as you are title tags.

This, in my opinion, is “today’s SEO.”

Well said Mark. I might add that focusing on quality of content and product first will develop the highest valuable content to users and increase the natural SEO automatically.

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I publish new content constantly through my blog, podcast, book and university. Whenever new content is updated I will share it through my weekly newsletter. Sign up for free notifications below:

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Books $13

The little book on digital marketing is my series written for the do-it-yourself company handling their own digital marketing. My hope is that you will see terrific results by doing what we do every day in our own marketing firm.

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FREE Blog

Each week I add insights to the blog on various new digital marketing topics. SEO changes constantly and its important to stay on top of all the updates if you plan to be competitive. The blog will contain my most up to date tips related to digital marketing and SEO.

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FREE Podcast

Each week I record a podcasts in multiple formats. Each month we have interviews, radio hours and quick tips from the world of SEO and online marketing. All of the content is free and will help you grow your business marketing to the next level.

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University $290

Later in 2017 I will be launching my online university for businesses who want to keep SEO in-house. We will include copies of all books in The Little Book on Digital Marketing Series, a login to our online video classes, and 1 hour of consulting with a specialist each month to review your work and progress.