We get questions about digital marketing on a daily basis. We will pick the most popular questions and post them here with our answers. For more in-depth answers and resources please check out The Little Book on Digital Marketing Series. If you have a digital marketing questions please submit it through any option on the Contact Page or through Social Media.
I hear a lot of terms: PPC, SEM, SEO etc. used interchangeably. My question is what SEO does not include? Great question! SEO is Search Engine Optimization. That means it covers the optimizing of sites to rank in search engines naturally. So PPC which stands for Pay Per Click would not count since that is […]